Each step is focused, strategized and scheduled to meet critical project milestones. Our signature approach ensures cost-effective campaigns with proven results. We partner with our client's key decision makers and preferred vendors; allowing us to offer long-term support once the message is delivered.
The discovery process begins when you submit a Request For Proposal - introducing us to your company and detailing your project's goals and objectives. We will research your business, perform a competitive analysis and brainstorm for best-in-practice solutions. With this information, we can define the usability requirements, performance measures and test methods necessary to validate the project.
Once we've defined your requirements, scope and vision, we will create a detailed outline for the project. This contract becomes our guide and measure of progress. It includes an achievable schedule of short-term deliverable and long-term goals. By carefully framing your project, we can strategically clarify "what" to design before we focus on the design process. The benefits include brand consistency, marketing planning and message development that work to increase end-user satisfaction and drive revenue.
After laying the foundation of your project, we create a conceptual design and site architecture based on our discovery and strategy discussions. Visual representations and prototypes are developed and refined. Upon completion of production, a project walk-thorough will be presented. During quality assurance, you will have the opportunity to test the functionality and note updates to the content. For print design, we will prepare the files, press check and oversee the entire print production process.
Once production and quality assurance are completed, your message is delivered. This can include launching your website, showcasing your business at a trade event, advertising in a national magazine or supplying promotional materials through direct mail.
We stand behind our wok and provide a warranty period. Once your message is delivered, we can evaluate website traffic, monitor offline marketing strategies and analyze end-user feedback.